Roblox, a pioneer in user-generated content, hasn’t just survived; it’s thrived. While others like Little Big Planet have made waves, Roblox dominates this unique niche. It’s not just a game but a platform for players to build, share, and profit from their digital creations. From designing games to selling in-game items like custom gear, creators can even earn real money through microtransactions. All this happens in a bustling online space where the community actively engages, customizes avatars, and trades with its currency, Robux. So, how many people play Roblox? Time to crunch the Roblox statistics behind this big success story. Plus, if you want to look at the gaming industry in minute detail, check out our video games industry statistics article for some great information.
Roblox user stats
Definitely needed when you understand that Roblox can function thanks to players and users. The software has a strong relationship with its community.
Roblox has over 202 million monthly active users.
(Source: Gamer Journalist)
There are around 9.5 million creators using Roblox to create their own games.
There are 5.7 million concurrent users on the platform during its all-time peak period.
Since 2018, developers have cumulatively earned $761.3 million.
The game also reports more than 43.2 million daily active users in 2020.
28% of those daily active users are from Canada and the US.
As of Q2 2021, 11.8 million daily active users are from Europe.
In the Asia-Pacific region, there are 7.2 million daily active users.
The rest of the world represents 12.1 million daily active users on Roblox.
Before COVID, Roblox was already a behemoth in the multiplayer social platform genre. And the title had everything to be more of a success during the lockdowns and quarantines all over the world. It became an institution. As explained by its creators, the big numbers seen in 2020 are bound to lower as people go back to their normal habits. But it is clear that the community is still going really strong in 2021 and Roblox is here to stay.
Roblox’s core demographic is kids from 9-15.
54% are under 9 up to 12.
The age group of 13-16 represents 13%.
They are followed by the 17-24 group and its 16%.
Finally, adults over 25+ represent 14% of the users.
The gender distribution on Roblox is 51% male, 44% female, and 5% unknown.
Roblox is extremely popular with kids and tweens, which is not that surprising. The game promotes creativity and freedom of expression. Plus, it allows young people to have a go at coding and is surely creating future staff for the video game industry. The cartoonish graphics also help. From the beginning, Roblox has been targeting kids since, at the beginning, it was supposed to be an educational tool.
Roblox key stats
How many downloads does Roblox have? This question highlights the incredible journey of the company, which has not only ballooned into a multi-billion venture but also managed significant feats like acquiring other organizations and attracting hefty investments. Let’s delve into the specifics of this remarkable expansion.
Roblox has been downloaded over 383 million times.
(Source: Games Industry)
The game was downloaded 830,824 times in its first month on Xbox One.
It was downloaded 158 million times on Android and iOS in 2020.
As of September 2021, Roblox is #6 on the Most Downloaded Games Worldwide list (apps).
As of June 2020, Google Play users have been the ones downloading the game the most on their devices with 287 million downloads. Apple users account for 96 million downloads.
25,308,855 reviews have been left on the Google Play store against 6,3 million on iOS.
Microsoft did not share the numbers after the first month, but it was a really strong start on Xbox One. It is of note that until today, Roblox is still in the Top 10 of Most Downloaded Games most of the time.
Roblox revenue reached $924 million in 2020.
75% of the revenue generated comes from iOS users.
It has surpassed $1 billion in lifetime revenue in Q3 of 2019.
In June 2020, the game hit a total of $1.5 billion in player spending.
From September to November 2019, Roblox was generating between $44-48 million in player spending.
Then from December 2019 to March 2020, it went higher with values between $55-79 million.
Since April 2020 (with its $102 million), the platform keeps constant and high values in player spending.
As of June 2020, the United States has been the biggest spender with more than $1 billion in player spending. Followed by the UK with $132.8 million and Canada with $66 million.
If there is one thing we can be sure of with content dedicated to children is that, if they like it, they are going to severely indulge in it (look at a certain type of YouTube video, for example). And even more so if that is something they can shape themselves. No wonder then that Roblox can generate such great numbers in profit and player spending, what with all the content it has to offer.
Roblox net worth is $45.3 billion.
After the series H funding in January 2021, the company raised $520 million.
The company went from 100 employees in 2016 to 1,000+ in 2021.
There is a team of 400 human moderators keeping an eye on the content posted. They are supported by an AI.
The company is funded by 14 investors among which you can find Warner Music Group or Andreesen Horowitz.
Roblox itself has been able to acquire 5 organizations.
Roblox has grown so much that today, the once-small company is the one buying other entities. Plus, it has scored some really good investors and continues to make smart financial decisions.
Roblox usage stats
The core of Roblox is to allow one’s creativity to take form for free. Therefore, gamers themselves are the product and the consumers at the same time. As part of the formula, we need to take a good look at numbers involving them.
The US, Brazil, and Russia are the countries from where Roblox has been the most downloaded.
(Source: Sensor Tower)
The US represents 27.3% of total downloads worldwide.
This percentage is 10.7% for Brazil.
Russia represents 5.4% as #3.
As always, we find the US and Brazil topping the list. It seems that those two countries are extremely fond of trendy multiplayer games.
Since 2018, the platform has accumulated 73.1 billion hours of gaming.
Kids under 13 spent 51.5 million hours on the platform in 2018.
As of Q2 2021, the total time spent on Roblox is equal to 9.7 billion hours.
2021 is not over yet and we will get the new numbers in 2022 only, but we can already say that people continue to consume a lot of Roblox. With the two-quarters left, we could well be reaching around 20 billion hours of watched content.
Games and events in Roblox
They are the main element on the platform, games are the reason why players from all over gather on Roblox. They represent entertainment, a way to express oneself, but they also serve as hang-out spots with your friends. But Roblox is so popular with the right crowd that really big events such as concerts with real artists are organized and the community even has its own awards ceremony.
Roblox has over 50 million games in its catalog.
The most popular game is Adopt Me! with 200,000 players. On April 11, 2020, the game launched a new update and the event gathered 1.6 million players, setting an all-time record. As of July 2021, it has amassed 23.7 billion visits.
It is followed by Tower of Hell and its 13.3 billion visits.
MeepCity closes the Top 3 with 10.8 million visits.
Adopt Me! has simply become a classic on the platform. It has been at the top for a minute now and it keeps attracting more players. Looking at the top games and how they evolve, you can see how Roblox is actually pretty serious in its endeavors. Developers release updates, keep their socials up to date, and organize events… it’s not that far from the real video game industry.
Over 552 million items have been obtained in just 2018.
For every in-game purchase, developers keep 70% while Roblox gets 30%.
In the case of items in the Avatar Marketplace, Roblox keeps 70% and the remaining 30% is for the developers.
Here is something that everyone agrees demonstrates Roblox’s honest policy: developers actually earn the money they deserve. The ratio might change, but at the end of the day, users are rewarded for their hard work, and their value is acknowledged.
The Bloxy Awards, Roblox’s own awards ceremony, drew over 26 million visits in 2021.
At one point, 855,000 players were simultaneously connected, watching the event.
The Bloxy Awards is not only used to acknowledge the developers’ work, but it also serves as a fundraiser. In 2020, it raised $100,000 for non-profit.
The platform is also used to promote movies with exclusive content.
Virtual concerts performed by real artists are also held on Roblox, such as with Lil Nas X or more recently Twenty One Pilots.
Roblox also raises money through its investors during the event, still for non-profit. Live performances are also part of the Bloxy Awards: this ceremony has no cause to be envious of other ceremonies like the MTV Music Awards. It is proper and well organized.
To sum up
Roblox already reached the summit but is clearly going for more. The staff is always working on improving the structure of their platform to continuously make it more attractive and interesting. From the engine to safe chat filters, everything is constantly scrutinized. And for good reason: the game draws a lot of young children and tweens and the company really takes to heart their well-being. Despite the trolls and ill-intentioned individuals, Roblox stays one of the safest communities around.
It got a nice boost from COVID, but it was not just the pandemic making things work. The game in itself is the first step toward a new future for communication. Zuckerberg just started talking metaverse with Meta, but Roblox started ages ago. Already before the pandemic, it was used by people as a way to hang out together, play games, receive feedback for their games, chat, show off their avatar, etc. During the pandemic, a resurgence of birthday parties was observed and a lot of kids came forward to tell about the new friends they have made on Roblox.
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