Since its 2016 debut, Pokémon GO has sustained a strong fanbase thanks to its outdoor exploration allure. The game’s appeal cuts across all ages, as seen in the diverse Pokémon GO demographics. This enduring enthusiasm, coupled with notable engagement figures, is captured in the detailed Pokémon GO statistics, proving the game’s continued resonance amidst evolving trends and challenges.
Pokémon GO user statistics
Pokémon GO allows players to be the masters of their odyssey, literally going through their own “leaving Pallet Town” story. Players are always part of the formula for success, and the Pokémon GO community has been said to be one of the best.
Pokémon GO hit its highest point with 232 million active players, in 2016.
(Source: Active Player)
As of July 2023, the average number of active players according to ActivePlayer was 79,270,880.
The peak number of players in a single day was 5,284,725.
When Pokemon Go launched in 2016, it became an immense hit, with over 232 million active players monthly. However, the game saw a steady decline in users over the years as the novelty wore off. Still the game continued to have impressive player numbers according to third party estimates. On average around 79 million players were actively engaging with the game each month, with over 5 million logging on in a single day. While the developers do not release official figures, these estimates from the analytics website indicate that Pokemon Go has maintained tens of millions of dedicated players seven years after its debut. It seems people still enjoy catching cute monsters and battling at gyms!
The number of daily active users in the US alone and via iPhone is 827,205.
Great Britain is second with 272,015 and Japan is third with 269,733.
It went from 28 million during the summer of 2016 to 5 million around December 2016.
The game was played the most in May 2018 with a total of 147 million users.
The Top 5 also includes Sweden and Canada (in this order), and we can also see that it is pretty popular in Europe on the iPhone. However, let’s not forget that statistics have also shown that players are way more active and present on Android. A shame that those numbers were not shared.
Most players are between the ages of 21-30.
(Source: Springer Link)
It means that the average age of Pokemon GO players is 26.
Group 21-25 is first (32.6%), followed by group 26-30 (25.4%).
Group 31-35 is third (11.1%) and group 20 and less represents 18%.
The last group (36-40+) represents 12.8%.
Male users account for 58.7% and female users for 41.3%.
The game received a PEGI 7.
Pokémon GO attracts people from all walks of life. The game is not violent, easy to play, promotes physical activity and discovering your neighborhood, and interaction with more people. However, it is easy to understand why millennials are the most active group of players considering that they have grown up with Pokémon at its beginning. Even in conversations on Reddit, you can see that most players are at least over or around 25.
Pokémon GO key statistics
With such success, everyone is curious about topics focused on revenues, profits, downloads, and more information around the game itself.
Pokemon Go generated $703 million in revenue for Niantic in 2022.
This was down from $877 million generated in revenue in 2021.
The decline in revenue between 2021 and 2022 forced Niantic to reevaluate their 2023 vision for the game.
This drop in earnings forced Niantic to reevaluate their strategy for 2023. While still profitable, the falling revenue figures indicated Pokemon Go’s financial success was tapering off after its initial surge post-launch. Niantic will aim to adjust their approach this year to boost revenue back up from 2022 levels. Maintaining a large base of active players remains key, as in-game purchases from tens of millions of users are important for continuing to generate substantial returns.
The game was downloaded 1 billion times as of August 2019.
(Source: Screen Rant)
The US ranks #1 with 115.5 million installs.
Brazil is #2 and India closes that Top 3.
The game is available in 100+ countries.
It was the most downloaded mobile app on the App Store in its first week of release.
It only took 19 days for Pokémon GO to cross the 50 million downloads bar, taking it to 75 million.
It only took 13 hours for Pokémon GO to reach #1 on the Highest Grossing App chart in the US.
Pokémon GO broke records left and right as soon as it was released. The game was quickly the most anticipated of 2016.
Pokémon GO generated $5 billion in player spending over its 5 years on the market.
(Source: Sensor Tower)
The game has already accumulated $641.6 million in the first half of 2021 (H1 2021).
It means that its revenue went up by 34% compared to H1 2020 and 130% for H1 2017.
Over the last 5 years, the US spent $1.9 billion in player spending (36.6%) placing the country at the top of the Biggest Revenue Generating Countries list.
Japan is #2 with 32% and Germany is #3 with 5.4%.
It has been estimated that an average of $4 million is being spent every day (2019).
It took the title 90 days to reach the $600 million threshold, becoming the fastest mobile game to do so.
As of March 2019, Nintendo earned a total of $2.5 billion on mobile through Pokémon GO alone.
Being free-to-play, it is perfectly normal that microtransactions take a prominent place in the game. It is practiced quite reasonably in Pokémon GO, and players do have a choice and are not forced. But, the items available are so interesting that no one complains about having to spend real money sometimes.
Pokémon GO made $23 million during the first week of the COVID outbreak in the US.
It represents 13% of the total revenue up to this point in 2020 and an increase of 67% compared to the week before.
The game generated a total of $1.3 billion in 2020.
In 2016, the title made $832 million. On the first day of its release, the game made $3.9 million – $4.9 million.
In 2017, it was $589 million.
In 2018, it accumulated $816 million and $894 million in 2019.
Nintendo, The Pokémon Company, and Google invested $30 million in Pokémon GO back in 2015.
You thought COVID had an impact on the title because it involves going outside? Try again. Niantic reacted quickly and took all the proper measures to ensure that the players could continue to enjoy the game. Some of those new rules were so popular that players petitioned for them to stay even now that life resumed.
Pokémon GO usage statistics
The game has an addictive nature that makes you want to come back as often as you can. And once you are in, it is difficult not to be engrossed in all the activities Niantic has in store for all Trainers and the excellent spirit of the community.
Most players spend an average time of 1-2 hours on Pokémon GO daily.
(Source: Springer Link)
#2 is 46-60min (13.2%), followed by 16-30min (12.5%) and 2-3h (11.8%).
People spending 31-45min on the game account for 10.5% and the 3-4h group represents 8.5%.
People spending ＜15min gaming account for 7.4% and, once condensed, people spending 4-＞6h account for 12.7%.
A small poll conducted on Reddit in February 2021 shows that the 2-3h group is still the norm.
Here, it can be tricky because it depends on what people understand by “playing.” Is it being in front of your screen and actively engaging with the game? Is it the fact that you are not playing yourself but leaving your PoGO+ to do the work? The general opinion is that it takes you between 1-2h on average to sort through all the gifts, the new items, the news, the hunt, and the socials.
The peak number of viewers on Twitch is 49,313 and the peak number of channels is 321.
Over 7 days: the average number of viewers is 906, the average number of channels streaming the game is 29, the average number of viewers/channel is 31.2 and the average number of hours watched is 152,043.
The peak number of viewers is 49,313 in July 2017 and the peak number of channels is 321 in February 2021.
The game is streamed by 19% more channels during the weekend, and there are 17% more viewers.
Do not be fooled by the seemingly low numbers. Pokemon GO is first and foremost interactive. Not many people would be thrilled always to watch someone catching a bunch of Pokémon when they could be the ones doing the catching and be all excited about it.
There are more than 35,000 sponsored locations in Pokémon GO.
As of February 2017, 500 million Trainers have visited sponsored locations.
Niantic makes $0.15 to $0.50 per user visiting a sponsored location.
These sponsored locations include places like Circle K, Sprint, Softbank and even Starbucks all over the world. Even small businesses can turn into gyms or PokéStops thanks to a program Niantic introduced in 2020.
Sponsored locations are an excellent addition for Niantic and the businesses. Niantic can make some extra money, and businesses get extra customers and traffic. McDonald’s in Japan saw their numbers climb even higher after starting the program with Pokémon GO. Unfortunately, they stopped and deleted all their gyms and PokéStops because COVID was keeping customers at bay.
Pokémon GO mobile statistics
The game is only accessible on mobile devices, which makes sense considering its gallivanting nature. It also makes it easier for players to keep an eye on timed events and always be ready for some swapping if they meet a fellow Trainer randomly.
Pokémon GO has been downloaded from Google Play 487 million times as of July 2021.
(Source: Sensor Tower)
It represents 77% of the total number of downloads.
Players using Google Play have spent the most with a total of $2.7 billion (52.8%).
The game garnered over 14 million reviews on Google Play and earned a rating of 4 stars.
Android was the favorite of the crowds. In less than a week after release, the game was already installed on 5% of Android devices in the US.
Pokémon GO has been downloaded from App Store 144.8 million times of July 2021.
(Source: Sensor Tower)
It represents 23% of the total number of downloads.
Players using the App Store have spent a total of $2.4 billion (47.2%).
The game received over 385,000 ratings on the App Store and earned a rating of 4 stars.
Apple users have gained a reputation over the years that they are playing fewer games than Android users and spending less money on microtransactions.
Pokémon GO events statistics
Staying true to its “let’s do this thing outside” origins, Pokémon GO does not have traditional conventions. With PoGO, the fans all meet outdoors and enjoy many fun activities where a lot of walking is involved. Niantic also seized this opportunity to promote some non-profit initiatives.
Pokémon GO Fest 2019 generated $249 million in tourism revenue.
(Source: Pocket Gamer)
They were held in Chicago, Montréal, Yokohama, and Dortmund, and trainers from all over the world came to enjoy the festivities.
Chicago brought $120 million, Montréal $71 million, and Dortmund $56 million.
More than 64,000 Trainers attended the event in Chicago. There were 86,000 of them in Dortmund and 39,000 in Montréal.
The event in Yokohama attracted 150,000 Trainers and 24 million Pokémon were caught.
Events in specific are open to all Trainers meaning that Niantic is bringing in money for tourism in North America and Europe.
Despite the pandemic, Pokémon GO Fest 2020 still made a whopping $17.5 million.
(Source: Games Industry)
The event was mostly online thanks to Niantic’s measures, even if some players still decided to venture outside.
Players spent $8.9 million on the first day and $8.6 million on the second day.
This means that Pokémon GO Fest is the second most grossing event of the franchise.
This success can also be explained by the fact that millions of trainers could fully participate since it was online. With real-life events, not everyone can travel. But this time, all you needed was your phone and good Internet!
Pokémon GO Fest 2021 generated $21 million in total.
This year too, the event was held online. The first day brought in $11 million and the second day picked up $9.8 million.
Players caught 1.5 billion Pokémon while collectively walking 125 million kilometers.
23 million raids were completed and 900 million PokéStops were visited.
Special celebrations were organized in 20 different countries.
Thanks to the team effort, global challenges were completed and Trainers unlocked a special bonus.
The 2021 event was by far the most lucrative and most successful of these last 5 years.
Same as above, but let’s add to that the new Trainers and the fact that Niantic had also made sure to organize something in several countries to allow players to have fun outside and make new friends. PokéFests are the ultimate social gatherings!
To sum up
When the fad died after the summer of 2016, people thought that Pokémon GO would also die before the end of the year. So they stopped checking it because we were not seeing hordes of players trampling all over the pavement anymore. Only, the game was still alive and is doing more than well. The players who stayed are the ones who matter since they are the ones who, from the beginning, were genuinely involved with the game. Whether it was nostalgia, a recommendation, seeing it on the first page of the App Store, etc., players were there for the game itself and not a quick dash of adrenaline.
Niantic keeps providing a lot of excellent content (with 721 Pokémon running around), and community life is vibrant and heartwarming. Looking at Pokémon GO, you just want to belong for the game does show that it is open to everyone (and even more so now that the new radius allows people with disabilities to enjoy it from home). The title has more years full of prosperity awaiting, and one day, maybe, all those pesky technical issues will be part of the past.
“How Players Across Gender And Age Experience Pokémon Go?”. Universal Access In The Information Society, vol 19, no. 4, 2019, pp. 799-812. Springer Science And Business Media LLC, doi:10.1007/s10209-019-00694-7
“Average Age of a Pogo player” Reddit, 2021, https://www.reddit.com/r/TheSilphRoad/comments/6q0e03/average_age_of_a_pogo_player
“How many people play Pokemon Go?”. Dexerto, 2023, https://www.dexerto.com/pokemon/how-many-people-play-pokemon-go-pokemon-go-player-count-2132719/
“Pokemon Go Live Player Count”. ActivePlayer, 2023, https://activeplayer.io/pokemon-go/
“Pokémon Go: Daily Active Users 2021”. Statista, 2021, https://www.statista.com/statistics/604551/pokemon-go-daily-active-users-in-europe
“Pokemon Go Daily Active Users Drop By 23 Million”. Ubergizmo, 2021, https://www.ubergizmo.com/2017/04/pokemon-go-daily-active-users-drop-23-million
“Pokemon Go Active Player Count Highest Since 2016 Summer Launch”. Eurogamer, 2018, https://www.eurogamer.net/articles/2018-06-27-pokemon-go-player-count-at-highest-since-2016-summer-launch
“Pokémon Go Gamers Are Keeping Japanese Traffic Cops Busy”. Digital Trends, 2016, https://www.digitaltrends.com/gaming/pokemon-go-traffic-violations
“Police Are Warning Pokémon Go Players Who Break The Law Won’t Be Able To Play In Jail”. The Independent, 2016, https://www.independent.co.uk/news/world/americas/pokemon-go-pokestops-washington-oregon-police-fire-sheriff-warning-jail-a7132751.html
“Pokémon GO Catches $5 Billion In Lifetime Revenue In Five Years”. Sensor Tower, 2021, https://sensortower.com/blog/pokemon-go-five-billion-revenue
“Pokémon Go Breaks App Store Record For Most First-Week Downloads In History”. The Verge, 2016, https://www.theverge.com/2016/7/22/12258874/pokemon-go-apple-ios-app-store-record-most-downloads
“Pokémon Go Is At 75 Million Downloads As It Sets More Records”. Venturebeat, 2016, https://venturebeat.com/2016/07/25/pokemon-go-is-at-75-million-downloads-as-it-sets-more-records
“Pokémon Go’s Revenues Are ‘Unprecedented’ And Show Nintendo’s Brand Power”. Venturebeat, 2016, https://venturebeat.com/2016/07/11/pokemon-gos-revenues-are-unprecedented-and-show-nintendos-brand-power/
“Pokemon Go Surpasses $2.5 Billion In Worldwide Player Spending “. Pocketgamer.Biz, 2021, https://www.pocketgamer.biz/news/70396/pokemon-go-surpasses-25-billion-in-worldwide-player-spending
“Pokémon Go Is The Fastest Mobile Game To Hit $600 Million In Revenues”. Venturebeat, 2016, https://venturebeat.com/2016/10/20/pokemon-go-is-the-fastest-mobile-game-to-hit-600-million-in-revenues
“Pokemon Go Has Helped Nintendo Earn $2.5 Billion From Pokemon On Mobile – Gamerevolution”. Gamerevolution, 2019, https://www.gamerevolution.com/news/507021-pokemon-go-sales-nintendo
“Pokemon Go Revenue Is Up Despite People Being Stuck Indoors”. Gamespot, 2020, https://www.gamespot.com/articles/pokemon-go-revenue-is-up-despite-people-being-stuc/1100-6475408/
“Pokémon GO Soars Past $4 Billion In Player Spending As It Hits $1 Billion In 2020”. Pocketgamer.Biz, 2021, https://www.pocketgamer.biz/news/74949/pokemon-go-soars-past-4-billion-in-player-spending-as-it-hits-1-billion-in-2020
“Pokémon Go’s Success Adds $7.5 Billion To Nintendo’s Market Value”. The Verge, 2016, https://www.theverge.com/2016/7/11/12147600/nintendos-stock-pokemon-go
“Pokémon GO Has Best Year Ever In 2019, Catching Nearly $900 Million In Player Spending”. Sensor Tower, 2020, https://sensortower.com/blog/pokemon-go-has-best-year-ever-in-2019-catching-nearly-900m-usd-in-player-spending
“The Pokemon Company, Nintendo And Google Put $30 Million Into Pokemon GO Developer”. Game Rant, 2015, https://gamerant.com/pokemon-go-30-million-dollar-investment
“Niantic Company Profile – Craft”, https://craft.co/niantic
“Pokémon Go Chief Promises Player Battles, Live Events, More Creatures, And Stable Servers”. Venturebeat, 2016, https://venturebeat.com/2016/09/15/pokemon-go-chief-promises-player-battles-live-events-more-creatures-and-stable-servers/2
“How many hours you play pokemon go a day?” Reddit, 2021, https://www.reddit.com/r/TheSilphRoad/comments/ldmdpz/how_many_hours_you_play_pokemon_go_a_day
“Pokémon GO – Twitch Statistics and Charts”, https://twitchtracker.com/games/490655
“Pokemon Go Update Adds Avatar Clothing Inspired by Pokemon Ultra Sun and Ultra Moon”, https://www.adweek.com/performance-marketing/pokemon-go-update-adds-avatar-clothing-inspired-by-pokemon-ultra-sun-and-ultra-moon
“Niantic Earns Up To 50 Cents Per Visit To Sponsored Pokémon Go Stops”. The Verge, 2017, https://www.theverge.com/2017/6/1/15724196/niantic-pokemon-go-sponsorship-app
“Pokemon Go Turns 9,000 Circle K Locations Into Pokestops And Gyms”. GAMING, 2021, https://comicbook.com/gaming/news/pokemon-go-circle-k-pokestop-partnership
“Hello, Starbucks!”. Pokémon GO, 2021, https://pokemongolive.com/post/starbucks/?hl=en
“December 2021 Community Day Brings Back Many Pokémon”. iMore, 2021, https://www.imore.com/pokemon-go-community-day
“The Rise Of AR, Summer Adventures And Updates For The Fall”. Niantic, 2021, https://nianticlabs.com/blog/summer2018recap
“Niantic Launches Second Annual Earth Day Utilsing Pokemon Go And Ingress”. Pocketgamer.Biz, 2021, https://www.pocketgamer.biz/news/70343/niantic-launches-second-annual-earth-day-utilsing-pokemon-go-and-ingress
“Thanks For Taking Part In Pokémon GO Safari Zone Philadelphia! – Pokémon GO”. Pokémon GO, 2021, https://pokemongolive.com/post/philadelphia-safari-zone-2021/?hl=en
“Pokemon Go Live Events Generated $249 Million In Tourism Revenues In 2019”. Pocketgamer.Biz, 2021, https://www.pocketgamer.biz/news/72432/pokemon-go-2019-live-event-tourism-revenues
“Pokémon GO Events 2019 | Statista”. Statista, 2021, https://www.statista.com/statistics/1222967/international-pokemon-go-events
“Players Spent $17.5M During Pokemon Go Fest 2020”. Gamesindustry.Biz, 2022, https://www.gamesindustry.biz/articles/2020-07-28-players-spent-usd17-5-million-during-pok-mon-go-fest-2020
“Pokémon GO Fest 2021 Generated Over $20 Million In Two Days”. Pocketgamer.Biz, 2021, https://www.pocketgamer.biz/news/76928/pokmon-go-fest-2021-generated-over-20-million-in-two-days
“Pokemon Go Fest 2021 Brought In $21M Over A Span Of Two Days”. VG247, 2021, https://www.vg247.com/pokemon-go-gest-2021-21-million-revenue
“Thank You For An Amazing Pokémon GO Fest 2021!”. Pokémon GO, 2021, https://pokemongolive.com/post/pokemongofest2021-recap/?hl=en
“How Many Pokemon Are Currently In Pokemon GO? (October 2021)”. Sportskeeda.Com, 2021, https://www.sportskeeda.com/pokemon/how-many-pokemon-currently-pokemon-go-october-2021