Clash of Clans statistics 2026: revenue, players, and market data

Clash of Clans ranks #7 all-time in mobile game IAP revenue (approximately $5.86 billion as of August 2026). The game maintains approximately 95–106 million monthly active players — more than a decade after its 2012 launch. Supercell’s strategy game pioneered the modern mobile gaming monetization model.

Clash of Clans key statistics

• #7 — ranking among highest-grossing mobile games by IAP (August 2026).
• ~$5.86 billion — lifetime store IAP revenue (estimate).
• $10 billion — company-reported lifetime revenue milestone by end of 2023 (includes all revenue sources).
• 95–106 million — estimated monthly active players.
• ~$355 million — estimated store IAP revenue in 2024.
• ~$254 million — estimated store IAP revenue in 2025.
• $8.6 billion — what Tencent paid for 81.4% of Supercell in 2016.

Clash of Clans revenue

Store IAP revenue vs company-reported revenue

Clash of Clans revenue can be measured two ways:

• Company-reported milestone: Supercell announced Clash of Clans reached $10 billion in lifetime revenue by end of 2023. This figure includes all revenue sources (IAP, advertising, licensing, merchandise).
• Store IAP tracking: Approximately $5.86–5.97 billion in iOS/Android IAP revenue as of August 2026. This tracks only in-app purchases through app stores.

The difference reflects revenue streams not captured by store IAP estimates.

Annual store IAP revenue has declined from peak

Peak annual revenue was in 2015.

Supercell generates $3.0 billion annually across all games

• Supercell’s total annual revenue was approximately $3.0 billion in both 2024 and 2025.
• Clash of Clans accounts for approximately low-20% of Supercell’s revenue (down from higher historical share).
• Supercell was acquired by Tencent for $8.6 billion in 2016.

Clash of Clans player statistics

Clash of Clans has approximately 95–106 million monthly active users

• Monthly active users are estimated at approximately 95–106 million globally.
• Note: Supercell reports 290–300 million MAU for all games combined; do not confuse with Clash of Clans alone.
• Daily active users are estimated at approximately 20–30 million.
• Player engagement remains high with average sessions of 30+ minutes.

Clash of Clans downloads

• Total downloads are estimated at approximately 600–790 million.

Clash of Clans player demographics

• Demographics data (77% male / 23% female) is from older surveys; no recent data confirms current demographics.

Clash of Clans market position

Clash of Clans ranks among the top 10 highest-grossing mobile games ever

• Clash of Clans is the #7 highest-grossing mobile game of all time by lifetime revenue.
• The game has appeared in the top 10 grossing apps consistently for over a decade.
• Germany ranks as the #1 market by revenue for Clash of Clans in recent years.
• The United States, United Kingdom, and Turkey are also top-revenue markets.

Clash of Clans esports

Clash of Clans tournaments have awarded $6.95 million+ in prize money

• Total prize money awarded across all Clash of Clans tournaments: $6,950,742 from 85 tournaments.
• The largest single tournament prize pool was $1,000,000 (World Championship 2022).
• Germany leads in country earnings with over $361,000 won by German players.

Clash of Clans historical milestones

• August 2012Clash of Clans launches on iOS.
• October 2013Android version launches.
• 2015Peak revenue year (approximately $1.3B in store IAP, estimated).
• June 2016Tencent acquires 81.4% of Supercell for $8.6 billion.
• 2019Gold Pass subscription feature launches, boosting revenue 26% YoY.
• 2022World Championship offers $1,000,000 prize pool (largest in CoC esports).
• 2023Company reports $10 billion lifetime revenue milestone.
• 2024Store IAP approximately $355M; Supercell reports $3B company revenue.
• 2025Store IAP approximately $254M; game maintains 95–106M MAU.