Amazon Luna statistics: Prime cloud gaming, relaunch & subscription model

Amazon Luna relaunched in October 2025 with 50+ games for Prime members. The service moved to subscription-only access.

By LEVVVEL TeamUpdated
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Amazon Luna is Amazon’s cloud gaming service, streaming games over the internet instead of running them locally on a console or PC. Luna launched in 2020 in early access and spent years as a niche offering next to GeForce NOW and the defunct Google Stadia. In October 2025 Amazon relaunched Luna around Prime membership and local-multiplayer GameNight titles. In 2026 the platform dropped à-la-carte purchases and third-party channels, leaving a Prime-included tier plus optional Luna Premium. For broader context, see video game industry statistics.

Amazon Luna key statistics

  • October 23, 2025 — “All-new” Luna launch; Prime members get cloud access to 50+ games, including GameNight couch-co-op titles.
  • Luna Premium — $9.99/month (formerly Luna+); adds a larger rotating premium library (October 23, 2025).
  • April 10, 2026 — Amazon ended individual game purchases, Bring Your Own Library, and Ubisoft+ / Jackbox channels sold through Luna.
  • June 10, 2026 — Deadline after which previously purchased Luna titles and BYOL access stop working on Luna.
  • Two tiers remain — Luna Standard (included with Prime in supported regions) and Luna Premium ($9.99/month) with expanded catalogs (April 2026).

2026 subscription-only pivot

  • Removed: à-la-carte game buys on Luna, BYOL linking (EA, Ubisoft, GOG), and third-party subscription “channels.”
  • Luna Standard (Prime) — party-focused catalog plus rotating premium picks (examples cited in 2026 coverage: Fortnite, Hogwarts Legacy, Skyrim, Death Stranding).
  • Luna Premium ($9.99/mo) — Standard library plus additional premium rotations (examples: EA SPORTS FC 26, Borderlands 3, LEGO Star Wars: The Complete Saga).
  • Save-data export windows were offered for affected purchases ahead of the June 10, 2026 cutoff.

Historical context (2020–2024)

  • Luna entered a crowded cloud market where Google Stadia held a low single-digit share in EU surveys before Stadia shut down in January 2023.
  • April 2023 — Samsung integrated Luna into Gaming Hub on select smart TVs and monitors.
  • Early pricing reference: Luna+ at $9.99/month with channel add-ons (Ubisoft+, Jackbox) — a model Amazon later retired in 2026.