Candy Crush Saga statistics 2026: revenue, players, and downloads

Candy Crush Saga ranks #3 all-time in mobile IAP revenue (~$7.69B AppMagic). Monthly active users, revenue trends, and player data.

By Oliver GrantUpdated
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King

Candy Crush Saga ranks #3 all-time in mobile game IAP revenue according to AppMagic (approximately $7.69 billion store IAP). The game maintains approximately 81.5 million monthly active users for Saga specifically — more than a decade after its 2012 launch. Now owned by Microsoft through the Activision Blizzard acquisition, it remains one of the highest-grossing mobile games ever. Here are the verified numbers.

Candy Crush Saga key statistics

  • #3 — ranking among highest-grossing mobile games by store IAP (AppMagic).
  • ~$7.69 billion — lifetime store IAP revenue for Candy Crush Saga (AppMagic).
  • ~$20 billion — franchise milestone announced by King/ATVI in September 2023 (includes all revenue sources across all Candy Crush games, not directly comparable to store-IAP rankings).
  • ~81.5 million — Candy Crush Saga monthly active users in 2025 (BoA estimate).
  • 3+ billion — total downloads across all Candy Crush games.
  • ~$1 billion — estimated annual store IAP revenue (2024: ~$1.088B; 2025: ~$0.88–1.0B).
  • $5.9 billion — what Activision Blizzard paid for King in 2016.

Candy Crush Saga revenue

Store IAP revenue vs company-reported milestones

(Source: AppMagic; King/ATVI September 2023)

Candy Crush revenue can be measured two ways:

  • Company-reported milestone: King announced the Candy Crush franchise (Saga + Soda + Jelly + Friends + all games) had reached $20 billion in lifetime revenue by September 27, 2023. This includes all revenue sources, not just store IAP.
  • Store IAP tracking (AppMagic): Candy Crush Saga specifically has generated approximately $7.69 billion in lifetime iOS/Android store IAP.

Do not conflate the $20B franchise milestone with store-IAP leaderboards — the $20B figure includes revenue sources beyond app store purchases and covers the entire Candy Crush game family.

Annual store IAP revenue remains approximately $1 billion

(Source: AppMagic; Bank of America estimates)

YearEstimated Store IAP
2015~$1.29 billion (peak)
2024~$1.088 billion
2025~$0.88–1.0 billion

King’s revenue and Saga’s share

(Source: King financials; Bank of America)

  • King IAP revenue in 2025: approximately $1.3 billion total.
  • Candy Crush Saga accounts for approximately 77% of King’s IAP revenue.
  • King was Microsoft’s largest mobile gaming business following the Activision acquisition.

Candy Crush Saga player statistics

Candy Crush monthly active users

(Source: Bank of America; historical King reports)

  • 240 million MAU was a figure for all King games combined (circa 2022), not Candy Crush alone.
  • Candy Crush franchise: approximately 180 million MAU (BoA estimate, 2024).
  • Candy Crush Saga specifically: approximately 81.5 million MAU (BoA estimate, 2025).
  • Average session time is approximately 38 minutes per day.
  • User retention remains strong despite the game’s age, with core players having played for years.

Candy Crush appeals to a broad demographic

(Source: historical industry analysis)

  • 54% of Candy Crush players are female; 46% are male.
  • The core audience is 25–45 years old, with strong engagement among 35+ players.
  • The game appeals to casual players seeking short-session entertainment.

Candy Crush downloads

Candy Crush games have been downloaded over 3 billion times

(Source: Sensor Tower; App Annie/data.ai)

  • Candy Crush Saga alone has approximately 2.7–3 billion lifetime downloads.
  • The broader Candy Crush franchise exceeds 4 billion total installs.
  • The game was downloaded approximately 100–150 million times annually in recent years.
  • India and the United States are the largest markets by download volume.

Candy Crush market position

Candy Crush Saga ranks #3 in store IAP revenue

(Source: AppMagic)

Top mobile games by lifetime store IAP (AppMagic tracking):

GameAppMagic Lifetime Store IAP
Honor of Kings~$13.25 billion
PUBG Mobile (international)~$9.01 billion
Candy Crush Saga~$7.69 billion
Monster Strike~$6.82 billion
Coin Master~$4.90 billion

Note: Sensor Tower gross revenue figures differ (Monster Strike ~$11.4B April 2025; Coin Master ~$6B August 2024). Different trackers use different methodologies.

Candy Crush Saga’s longevity — generating approximately $1 billion annually in store IAP for more than a decade — is exceptional in the mobile gaming industry.

Candy Crush historical milestones

  • April 2012 — Candy Crush Saga launches on Facebook.
  • November 2012 — Mobile versions launch on iOS and Android.
  • 2013 — Game reaches 500 million downloads; generates $1 billion+ in first full year.
  • 2014 — Candy Crush is the most downloaded app globally; 273 million MAU peak.
  • 2015 — Peak revenue year (~$1.29 billion store IAP).
  • February 2016 — Activision Blizzard acquires King for $5.9 billion.
  • September 2023 — King announces $20 billion franchise milestone (all Candy Crush games, all revenue sources).
  • October 2023 — Microsoft completes Activision Blizzard acquisition; King becomes Microsoft property.
  • 2024 — Saga store IAP ~$1.088 billion; Candy Crush franchise ~180M MAU.
  • 2025 — Saga store IAP ~$0.88–1.0 billion; Saga ~81.5M MAU.

Sources

Industry context

See how mobile gaming fits into the broader market in our video game industry statistics.