Madden NFL statistics 2026: Sales, revenue & franchise facts

Madden NFL passed 130M+ console/PC sell-through and ~73M mobile installs (EA, Aug 2018). EA booked $1B+ in Q4 FY25 net bookings from Madden and College Football combined.

By LEVVVEL TeamUpdated
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madden nfl statistics

Madden NFL is the longest-running sports video game franchise in history and EA Sports’ highest-selling US franchise for over 25 consecutive years. In an August 13, 2018 EA press release, the franchise passed 130 million sell-through units on console and PC while mobile Madden titles reached nearly 73 million installs — EA’s headline described more than 200 million people experiencing the virtual gridiron across console, PC, and mobile combined. In Q4 FY2025, EA reported over $1 billion in combined net bookings from Madden NFL and EA Sports College Football. Madden NFL 26 (August 2025) returned to Nintendo platforms for the first time in 13 years with a Switch 2 release. For broader market context, see our video game industry statistics.

Madden NFL key statistics

  • 130 million+ sell-through units on console and PC as of August 13, 2018 (EA press release).
  • Nearly 73 million installs on mobile Madden titles as of August 13, 2018 (EA press release).
  • 200 million+ — EA’s August 13, 2018 release described more than 200 million people experiencing Madden across console, PC, and mobile combined (not a single “copies sold” figure).
  • $1 billion+ combined Madden + EA Sports College Football net bookings in Q4 FY2025 (EA official Q4 FY25 prepared remarks).
  • $4.4 billion EA total live services/extra content revenue in FY2025.
  • Madden NFL has been the #1 best-selling US sports game franchise for over 25 consecutive years.
  • Madden NFL 26 launched August 14, 2025 on PS5, Xbox Series X|S, PC, and Nintendo Switch 2 — first Madden on Nintendo hardware since 2012.

Franchise sales

August 13, 2018: 130M console/PC sell-through and ~73M mobile installs

Source: EA

  • EA announced the Madden NFL franchise surpassed an estimated 130 million sell-through units on console and PC to date (August 13, 2018).
  • Mobile Madden NFL games had climbed to nearly 73 million installs, with Madden NFL Overdrive launching August 15, 2018.
  • The same release’s headline stated “More than 200 Million Experience the Virtual Gridiron Across Consoles, PC and Mobile” — a combined reach metric, not equivalent to 200 million retail copies sold.
  • EA does not regularly update franchise unit totals; the 2018 press release remains the clearest primary milestone disclosure.

Madden NFL has been the #1 best-selling US sports game franchise for over 25 years

  • Madden NFL has topped annual US sports game sales charts every year since the late 1990s — over 25 consecutive years (Sportico).
  • Madden NFL 25 (2024) was the best-selling sports game in the US for January 2025, and #2 overall behind Call of Duty: Black Ops 6 (Sports Business Journal, March 2025).
  • Madden NFL 26 ranked #6 in US game sales for 2025 full-year by dollar sales (Statista citing GSD data).

Madden NFL 26 (2025)

Madden NFL 26 returned to Nintendo Switch 2 — first Nintendo release in 13 years

Source: EA

  • Released August 14, 2025 on PS5, Xbox Series X|S, Windows PC, and Nintendo Switch 2.
  • The Switch 2 edition is the first Madden on a Nintendo platform since Madden NFL 13 (2012) — a 13-year absence.
  • Cover athlete: Saquon Barkley (Philadelphia Eagles) — revealed June 2, 2025 (Philadelphia Eagles official site / CBS Sports).
  • Critical reception: GameSpot called it “The Best Madden In Years”; GamesRadar+ described it as “the finest entry in a decade by some margin.”
  • PlayStation copies sold in January 2026: approximately 370,000 — #6 on PlayStation that month (SuperhYs Twitter/X data).

Madden NFL revenue

EA generated $1 billion+ in Madden and College Football combined Q4 FY2025

Source: EA

  • EA’s Q4 FY2025 prepared remarks confirmed: “more than $1 billion in net bookings” from Madden NFL and EA Sports College Football combined in Q4 FY2025 (April–June 2025 quarter).
  • EA does not break out Madden-only revenue in its financial reports.
  • EA’s total live services/extra content revenue (FY2025): $4.4 billion — the majority driven by Ultimate Team across FIFA/FC, Madden, and NHL (Statista citing EA IR).

EA’s Ultimate Team mode generates billions annually — Madden is a significant contributor

Source: EA

  • EA’s total Ultimate Team revenue across all sports titles reached $1.6 billion in FY2021 (29% of EA’s total revenue that year) — the last year EA broke this out fully by mode.
  • Live services (which includes Ultimate Team across all games) accounted for 73.5% of EA’s total revenue as of recent filings.
  • Madden’s Ultimate Team (MUT) is the most monetised mode in the game; EA has not disclosed Madden-specific MUT revenue separately since 2021.
  • Sportico noted EA specifically needs “Madden, Battlefield to fuel microtransactions rebound” — indicating Madden MUT is material to EA’s live services line.

Madden NFL historical milestones