Moon Active statistics 2026: Revenue, players & company facts
Moon Active generated $2 billion in revenue in both 2024 and 2025. Coin Master has crossed $6 billion in lifetime player spending.
Moon Active is an Israeli mobile game developer founded by Samuel Albin and best known for Coin Master — a slot machine-inspired casual game that became one of the highest-grossing mobile gaming titles in history. The company generated $2 billion in annual revenue in both 2024 and 2025, is valued at approximately $5 billion, and has raised $425 million in total funding. Despite record revenues, Moon Active conducted two rounds of layoffs in 2025 and January 2026.
Moon Active key statistics
- $2 billion — annual revenue in 2024 and 2025 (2026).
- $5 billion — current company valuation (reported, 2026).
- $425 million — total funding raised.
- $300 million raised in a single funding round — November 2021.
- 2,200 employees globally as of January 2026, with 1,400 in Tel Aviv.
- 110 employees laid off in January 2026 — second round in 12 months.
- Coin Master: $6 billion+ lifetime player spending (estimate, aligned with Coin Master statistics).
- Coin Master: $1.2 billion revenue in 2020 alone — peak year.
Moon Active revenue
Moon Active generated $2 billion in annual revenue in both 2024 and 2025
- Moon Active produced an estimated $2 billion annual revenue in each of 2024 and 2025, with estimated net profits in the hundreds of millions of dollars (January 2026).
- Revenue for 2024 was separately reported as a record, exceeding $2 billion.
- Moon Active is privately owned.
| Year | Revenue | Basis |
|---|---|---|
| 2020 | ~$1.2B (Coin Master alone) | Estimate |
| 2021 | ~$1.3–1.5B (estimated) | Estimate |
| 2024 | ~$2B | Estimate |
| 2025 | ~$2B | Estimate |
The $2 billion figure represents Moon Active’s total revenue — almost entirely from Coin Master, with a small contribution from Coin Master: Board Adventure (soft-launched 2024) and other titles.
Coin Master revenue
Coin Master has crossed $6 billion in lifetime player spending
- Coin Master crossed $500 million in lifetime revenue at 81 million downloads (2019).
- Coin Master crossed $2 billion in lifetime revenue (estimate, March 2021).
- Coin Master generated $1.2 billion in 2020 alone — fourth-highest grossing mobile game globally that year, behind PUBG Mobile, Honor of Kings, and Pokémon GO.
- Estimated lifetime player spending passed $6 billion by August 2024, with 356 million+ downloads — the same headline figure used on our Coin Master statistics page.
- Coin Master’s current estimated monthly revenue: approximately $27 million (estimate, August 2026) with ~600,000 monthly downloads.
Coin Master revenue by geography
- United States: $626.6 million — largest single market (2021).
- Germany: approximately $214 million — second largest.
- US accounts for approximately $1 billion+ of all-time Coin Master spending (Calcalist, 2021).
Moon Active layoffs
Moon Active laid off 110 employees in January 2026 — its second round in 12 months
- January 2026: 110 employees laid off globally — 5% of the 2,200-person workforce. Includes 30 employees in Israel (Globes).
- The layoffs followed a first round “about a year ago” — dozens of employees cut in early-to-mid 2025 (Globes).
- Reason cited: downsizing of the Lithuanian studio (acquired as part of the Melsoft acquisition in 2024 for ~$100 million), and a strategic focus on new game development.
- Despite “record revenues exceeding $2 billion” in 2024, the company is restructuring around future titles rather than current headcount.
- Moon Active’s employee count reportedly shrank 13% in the year prior to the January 2026 round, before accounting for the new cut.
The combination of record revenue and layoffs is explained by the Melsoft integration: Moon Active acquired the Lithuanian studio primarily for its technology and IP, not its headcount, and is consolidating duplicated roles.
Moon Active company overview
- Headquarters: Tel Aviv (Vitania Tower, south Tel Aviv) — 1,400 of 2,200 employees.
- Valuation: ~$5 billion (TrueUp; private estimate).
- Total funding raised: $425 million — including a $300 million round in November 2021.
- 2024 acquisition: Melsoft (Lithuanian studio) for approximately $100 million (Globes).
Moon Active historical milestones
- 2010Moon Active founded in Tel Aviv.
- 2016Coin Master launches globally; initial growth phase.
- 2019Coin Master crosses $500 million lifetime revenue and 81 million downloads.
- 2020Coin Master generates $1.2 billion — fourth-highest grossing mobile game globally.
- March 2021Coin Master crosses $2 billion lifetime revenue.
- November 2021Moon Active raises $300 million in funding.
- 2024Acquires Melsoft for ~$100 million. Annual revenue hits $2 billion.
- 2025First layoff round (dozens of staff). Annual revenue holds at $2 billion.
- January 2026Second layoff round: 110 employees (5% of workforce). Lithuanian studio downsized (Globes).