Moon Active statistics 2026: Revenue, players & company facts

Moon Active generated $2 billion in revenue in both 2024 and 2025. Coin Master has crossed $4 billion in lifetime revenue.

Oliver GrantUpdated:
moon active statistics

Moon Active is an Israeli mobile game developer founded by Samuel Albin and best known for Coin Master — a slot machine-inspired casual game that became one of the highest-grossing mobile gaming titles in history. The company generated $2 billion in annual revenue in both 2024 and 2025 (PitchBook via Globes), is valued at approximately $5 billion, and has raised $425 million in total funding. Despite record revenues, Moon Active conducted two rounds of layoffs in 2025 and January 2026. For broader market context, see our video game industry statistics. Here are the verified numbers.

Moon Active key statistics

  • $2 billion — annual revenue in 2024 and 2025 (2026).
  • $5 billion — current company valuation (TrueUp; private, no official confirmation).
  • $425 million — total funding raised.
  • $300 million raised in a single funding round — November 2021.
  • 2,200 employees globally as of January 2026, with 1,400 in Tel Aviv.
  • 110 employees laid off in January 2026 — second round in 12 months.
  • Coin Master: $4 billion+ lifetime revenue.
  • Coin Master: $1.2 billion revenue in 2020 alone — peak year.

Moon Active revenue

Moon Active generated $2 billion in annual revenue in both 2024 and 2025

(Source: PitchBook database cited by Globes [en.globes.co.il], January 27, 2026; Pocket Gamer)

  • “According to the PitchBook database, Moon Active produced $2 billion annual revenue in each of 2024 and 2025, from which it would have generated net profits of hundreds of millions of dollars.” — Globes (Israeli business news), January 27, 2026.
  • Pocket Gamer separately confirmed “record revenues exceeding $2 billion” for 2024.
  • Moon Active is a private company and does not publish official financial statements.
YearRevenueSource
2020~$1.2B (Coin Master alone)Sensor Tower via Calcalist
2021~$1.3–1.5B (estimated)Industry estimates
2024~$2BPitchBook via Globes
2025~$2BPitchBook via Globes

The $2 billion figure represents Moon Active’s total revenue — almost entirely from Coin Master, with a small contribution from Coin Master: Board Adventure (soft-launched 2024) and other titles.

Coin Master revenue

Coin Master has crossed $4 billion in lifetime revenue

(Source: Sensor Tower blog posts; Pocket Gamer citing Sensor Tower; Calcalist citing Sensor Tower)

  • Coin Master crossed $500 million in lifetime revenue at 81 million downloads (Sensor Tower, 2019).
  • Coin Master crossed $2 billion in lifetime revenue — reported by Calcalist citing Sensor Tower, March 2021.
  • Coin Master generated $1.2 billion in 2020 alone — fourth-highest grossing mobile game globally that year, behind PUBG Mobile, Honor of Kings, and Pokémon GO (Sensor Tower via Calcalist).
  • Coin Master’s current estimated monthly revenue: approximately $27 million (Sensor Tower App Store overview, August 2026) with ~600,000 monthly downloads.
  • Lifetime revenue estimate: $4 billion+ based on Sensor Tower progression data and reported annual figures.

Coin Master revenue by geography (Sensor Tower)

  • United States: $626.6 million — largest single market (Calcalist citing Sensor Tower, 2021 data).
  • Germany: approximately $214 million — second largest.
  • US accounts for approximately $1 billion+ of all-time Coin Master spending (Calcalist, 2021).

Moon Active layoffs

Moon Active laid off 110 employees in January 2026 — its second round in 12 months

(Source: Globes [en.globes.co.il], January 27, 2026; Calcalist; Pocket Gamer)

  • January 2026: 110 employees laid off globally — 5% of the 2,200-person workforce. Includes 30 employees in Israel (Globes).
  • The layoffs followed a first round “about a year ago” — dozens of employees cut in early-to-mid 2025 (Globes).
  • Reason cited: downsizing of the Lithuanian studio (acquired as part of the Melsoft acquisition in 2024 for ~$100 million), and a strategic focus on new game development.
  • Despite “record revenues exceeding $2 billion” in 2024, the company is restructuring around future titles rather than current headcount.
  • LinkedIn data (per Globes) shows Moon Active’s employee count shrank 13% in the year prior to the January 2026 round, before accounting for the new cut.

The combination of record revenue and layoffs is explained by the Melsoft integration: Moon Active acquired the Lithuanian studio primarily for its technology and IP, not its headcount, and is consolidating duplicated roles.

Moon Active company overview

  • Founded: Tel Aviv, Israel; CEO Samuel Albin.
  • Headquarters: Tel Aviv (Vitania Tower, south Tel Aviv) — 1,400 of 2,200 employees.
  • Valuation: ~$5 billion (TrueUp; private estimate).
  • Total funding raised: $425 million — including a $300 million round in November 2021 (GamesIndustry.biz).
  • Primary product: Coin Master (iOS, Android, Facebook) — slot machine/casual RPG hybrid.
  • 2024 acquisition: Melsoft (Lithuanian studio) for approximately $100 million (Globes).
  • New titles: Coin Master: Board Adventure (soft launch 2024); other titles in development.

Moon Active historical milestones

  • 2010 — Moon Active founded in Tel Aviv.
  • 2016 — Coin Master launches globally; initial growth phase.
  • 2019 — Coin Master crosses $500 million lifetime revenue and 81 million downloads (Sensor Tower).
  • 2020 — Coin Master generates $1.2 billion — fourth-highest grossing mobile game globally (Sensor Tower).
  • March 2021 — Coin Master crosses $2 billion lifetime revenue (Sensor Tower via Calcalist).
  • November 2021 — Moon Active raises $300 million in funding (GamesIndustry.biz).
  • 2024 — Acquires Melsoft for ~$100 million. Annual revenue hits $2 billion.
  • 2025 — First layoff round (dozens of staff). Annual revenue holds at $2 billion.
  • January 2026 — Second layoff round: 110 employees (5% of workforce). Lithuanian studio downsized (Globes).

Sources