Fortnite has become a cultural phenomenon, but Epic Games isn't stopping there.
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January 15, 1991
Most gamers today have heard of Epic Games in some capacity, namely because the game developer has released some amazing games, some of which have risen into global acclaim and amassed millions of daily players. Their most popular game is by far Fortnite, which approximately has over 30 million players every day. They have quite a few games under their belt which have attributed to their success in the gaming industry over the years, and we are going to be presenting some Epic Games statistics and facts to paint a clear picture of the strides that the company has made since its conception. If you are a fan of this type of content, consider taking a look at some video game industry statistics and facts as well!
Epic Games revenue stats
The first line of statistics we have to take a look at is the sales stats behind the total revenue of Epic Games. Having a good reputation like this company does is most commonly attributed to good marketing strategies and good practices to draw in and keep customers, and that is exactly what Epic Games does. Through the years, Epic Games has constantly been adding awesome games to their store, frequently making many of them free to play so you can grab them if you’re quick enough.
Epic Games’ 2022 revenue is projected to reach $6.27 billion.
Epic Games’ revenue in 2021 was $5.7 billion.
In April 2022, Epic Games had a market cap of $32 billion.
Epic Games’ revenue is projected to reach $7.67 billion by 2025.
Throughout 2022, we can be sure that Epic Games has been having a spectacular year for gaming and providing content to the gaming industry, establishing a high market cap and an excellent projected total revenue for the year. This essentially means that the company has been making great strides and making good decisions!
Epic Games invested over $2 billion into the Metaverse.
(Source: Road to VR)
Epic Games originally raised $1 billion in 2021 for its metaverse ambitions.
The remaining $1 billion was provided by Sony and KIRKBI.
Sony initially invested $250 million in Epic Games in 2020.
We have seen the Metaverse steadily gain more popularity and notoriety on the Internet as a central hub for music, games, software, and much more. Epic Games has established a solid base for their Metaverse to broaden their horizons and improve their services for dedicated fans worldwide. $2 billion invested into something like this is quite ambitious, so we’re looking forward to seeing how it goes.
Epic Games paid $11.6 million for its free games to attract 5 million users.
The $11.6 million was used to acquire 38 game titles.
Since that point, 5 million new users have joined the Epic Games Store.
This means that Epic Games spent $2.37 per new user.
If each new user were to spend $20 on the Epic Games Store, Epic Games would earn back the expenses.
One of the main reasons the Epic Games Store is so appealing to a wide range of gamers is the steady flow of awesome free games that you can claim and keep forever. However, you can’t just open an online video game store and start offering free games as some sacrifices must be made. In the case of Epic Games, that sacrifice amounted to around $11.6 million to acquire all of those titles.
Epic Games Store Stats
The Epic Games Store has over 194 million customers.
(Source: Epic Games)
Customers spent over $840 million in the Epic Games store in 2021.
The store had 62 million active users in December 2021.
Customers spent over $300 million on third-party games in the Epic Games store in the same period.
We’ve already talked about the amount of money that went into funding the free games on the Epic Games Store, and this line of stats tells us what the payoff is for managing the store successfully, as well as the payoff for listening to your audience.
In 2021, the Epic Games store offered 89 free games.
(Source: Epic Games)
In total, users of the Epic Games store claimed more than 765 million free games in 2021.
The average score for all 89 games was 76%.
The total value of the games was $2,120.
This statistic might not seem like something significant, but 89 free games for any gamer is awesome because it lowers the stress on their wallet, and we should consider this on top of the fact that some of the free games offered on the Epic Games Store are games that might not have been experienced by as many people.
The total number of Creator Codes used in the Epic Games store rose by 11% in 2021.
(Source: Epic Games)
In 2021, the total number of Creator Codes used in the Epic Games store was 4,752,626.
235 countries and territories were represented by Creators in 2021.
Creators receive 5% of every purchase made through Creator Codes.
Creator Codes were implemented by Epic Games within their platform for content creators to interact more deeply with their audiences by offering them special codes they can use to redeem content in a game the creator is affiliated with. The name of this initiative is the support-a-creator program which aims to help content creators get their name out there and broaden their horizons.
Epic Games user stats
Moving on, we now have the user stats section of Epic Games to take a look at the players and dedicated fans and see what they have done to aid in Epic Games’ massive success. The Epic Games store is one of the most popular game stores available, largely due to its incredibly varied and interesting list of games, but also due to some insane deals on games and special promotions for free games, so it is only natural that users are going to flock to something so good.
The Epic Games Store has an average of 58 million monthly users.
In 2020, the total number of hours that users had spent playing games from the Epic Games Store was 5.7 billion.
There were over 13 million concurrent players on the platform in 2020.
The Epic Games Store has over 31 million daily users.
The popularity of the Epic Games Store can be seen in the stats regarding the number of gamers that use the platform daily, and most of these numbers are in relation to the total number of players that play Fortnite daily, as it is their most popular game. 5.7 billion hours is no joke, and that stat warrants all of the popularity that Epic has gotten over the years.
The total number of Facebook followers for Epic Games increased by 18% in 2021.
(Source: Epic Games)
In 2021, Epic Games had a total of 5.8 million Instagram followers, which is a 5% increase compared to the previous year.
They had over 4.4 million Twitter followers, with a 7% increase.
And finally, Epic Games had 1.3 million followers that year.
Marketing is everything when it comes to making your name known on the market, and that includes social media promotions that mention everything they offer to attract new users. The most popular social media platform for Epic is Instagram by far, with 5.8 million followers. This is a massive testament to the fame that Epic has gained since it created the platform.
The most popular Epic game is Fortnite with 350 million registered users.
(Sources: Business of Apps, The Verge)
Fortnite has an average of 3-5 million daily players.
It had $1.1 billion in revenue before it was banned from the App Store.
Fortnite’s Epic Games revenue was $9 billion.
60% of Fortnite players are in the 24-60 age bracket.
The final line of stats we have for you is regarding the general number of users that have created a Fortnite account since the game came out in 2017. Fortnite’s fanbase has had a reputation for being childish and toxic, but this is only in extreme cases. Other than that, Fortnite is a fantastic game so we can completely understand the hype around it, as well as the massive revenue that the game has generated over the years.
To sum up
Epic Games has established itself as a key franchise in the gaming industry, amassing billion in revenue over the years, as well as millions of dedicated fans that love to interact with the store, claim their free games, and put in thousands of hours to have fun in their best titles. The Epic Games Store is a perfect example of marketing and user experience done right to attract as many customers as possible and make the experience better for everyone. Aside from the store and its services, we have seen that Epic Games has made massive strides in the metaverse scene, raising $2 billion to broaden its ambitions and make its section of the metaverse more enjoyable and actual. While the content of the metaverse is still new to most people. Epic Games is pioneering the way to include more people in the metaverse, making it more widespread. That would be all we have to say about Epic Games and we sincerely hope that you have learned something new from the information we have presented for you!
“The Epic Games Store generated $840m in consumer spending during 2021”. Games Industry biz, 2022, https://www.gamesindustry.biz/epic-games-epic-games-store-generated-usd840m-in-consumer-spending-during-2021
“Epic Games Store 2021 Year in Review”. Epic Games, 2022, https://www.epicgames.com/site/en-US/news/epic-games-store-2021-year-in-review
“Fortnite Usage and Revenue Statistics”. Business of Apps, 2022, https://www.businessofapps.com/data/fortnite-statistics/
“Epic Games Raises $2B to Further Expand Its Metaverse Ambitions”. Road to VR, 2022, https://www.roadtovr.com/epic-games-raises-2-billion-metaverse/
“Epic Games Paid $11.6 Million USD on Free Games and Acquired 5 Million New Users”. HypeBeast, 2021, https://hypebeast.com/2021/5/epic-games-paid-11-6-million-usd-on-free-games-and-acquired-5-million-new-users
“Gross revenue generated by Epic Games worldwide from 2018 to 2025”. Statista, 2022, https://www.statista.com/statistics/1234106/epic-games-annual-revenue/
“Fortnite made more than $9 billion in revenue in its first two years”. The Verge, 2021, https://www.theverge.com/2021/5/3/22417447/fortnite-revenue-9-billion-epic-games-apple-antitrust-case
“Epic Games Store Statistics 2022: How Many Users Does It Have?”. Earthweb, 2022, https://earthweb.com/epic-games-store-statistics/