Kick statistics 2026: Viewers, streamers & platform facts

Kick reached ~100 million total users and 4.5 billion hours watched — up 131% year-over-year.

Oliver GrantUpdated:
kick statistics

Kick launched in December 2022 and has grown into the fourth most-watched livestreaming platform globally, behind YouTube, TikTok, and Twitch. The platform reached approximately 100 million total users and 4.5 billion hours watched in 2025 — a 131% year-over-year increase. Its defining feature: streamers keep 95% of subscription revenue, versus Twitch’s 50%. Its all-time peak concurrent viewers reached 4.6 million on October 19, 2025 (Streams Charts). For broader market context, see our video game industry statistics. Here are the verified numbers.

Kick key statistics

  • ~100 million — total users as of early 2026 (Castr citing Streams Charts data).
  • 4.5 billion — total hours watched in 2025 — up 131% YoY (Castr citing Streams Charts).
  • 500 million+ — hours watched in March 2026 — Kick’s strongest month since October 2025 (Castr).
  • 4,600,683 — all-time peak concurrent viewers, October 19, 2025 (Streams Charts direct platform monitoring).
  • 1.82 million — peak concurrent viewers in the last 30 days as of July 2026 (Streams Charts, July 20, 2026).
  • 10,955 — live channels active at time of data capture (Streams Charts, July 20, 2026).
  • 17% — Kick’s share of total platform hours watched across all monitored livestreaming platforms (Streams Charts).
  • #4 — Kick’s ranking by hours watched among livestreaming platforms tracked by Streams Charts (Q3 2025).
  • 95/5 — streamer/platform subscription revenue split (Kick official policy).
  • December 2022 — Kick launch date.

Viewership

4.5 billion hours watched in 2025 — 131% year-over-year growth — peak of 4.6 million concurrent

(Source: Streams Charts (streamscharts.com) — direct platform monitoring; Castr citing Streams Charts)

Kick’s viewership progression reflects rapid growth from a near-zero base:

PeriodHours WatchedNotes
2023MinimalPlatform launched December 2022
2024~1.9 billion (est.)Rapid growth phase
20254.5 billion+131% YoY
March 2026500M+ (single month)Strongest month since Oct 2025

All-time peak: 4,600,683 concurrent viewers on October 19, 2025 at 03:50 UTC (Streams Charts). This was Kick’s highest-ever recorded concurrent audience — driven by specific high-profile streaming events.

Current live viewer context (Streams Charts, July 20, 2026):

  • Recent 30-day peak: 1.82 million concurrent viewers (July 5, 2026).
  • Typical live concurrent viewers at time of writing: approximately 858,250.
  • Active live channels: 10,955 (peak this month: 15,179; platform peak: 17,453 on February 21, 2026).

Platform comparison (Castr citing Streams Charts, early 2026):

PlatformMonthly Active UsersNotes
Twitch~140 million MAUFlat since 2023
Kick~100 million total usersRapid growth; different metric

Note: Kick reports “total users” (registered accounts) rather than MAU. The comparison is not precisely like-for-like.

Revenue model and creator economics

95% subscription revenue to streamers — vs 50% on Twitch

(Source: Kick official policy; Washington Post citing Trainwreckstv; Castr)

Kick’s headline commercial proposition:

  • 95% of subscription revenue goes to the streamer; Kick retains 5%.
  • Twitch standard: 50/50 split; Twitch Partner Plus (qualifying streamers): 70/30.
  • This means a Kick streamer earning $10,000/month in subscriptions takes home $9,500 vs $5,000 on standard Twitch.

Monetisation requirements (Castr):

  • Followers: 250 (vs Twitch affiliate’s 50).
  • Stream hours: 30 hours in 30 days.
  • Average concurrent viewers: 75 over 30 days.
  • Active subscribers: 25.
  • Unique chatters: 250.

The higher follower threshold reflects Kick’s attempt to ensure monetised streamers have a meaningful audience before sharing revenue.

Kick’s revenue model: Kick does not carry traditional advertising. The platform is backed by Easygo Entertainment (parent company of Stake, an online casino) and operates primarily on subscription revenue and streamer contract fees. Kick does not publish financial results.

Streamers and notable deals

xQc: $100 million non-exclusive deal — Adin Ross, Amouranth, Trainwreckstv among key signings

(Source: New York Times; Washington Post; Bloomberg; Castr)

Kick’s growth strategy centred on signing high-profile streamers away from Twitch with large guaranteed contracts:

  • xQc (Félix Lengyel): $100 million non-exclusive deal, June 2023 — the platform’s marquee signing. Allowed him to continue streaming on both Twitch and Kick.
  • Adin Ross: exclusive deal; one of Kick’s most-followed streamers.
  • Amouranth (Kaitlyn Siragusa): signed June 2023; among the platform’s top female streamers.
  • Trainwreckstv: among the earliest major streamers; co-founded Kick with Ed Craven and Bijan Tehrani.
  • Hikaru Nakamura: chess grandmaster with large streaming audience.
  • Tfue: returned to streaming via Kick after a 5-month retirement (November 2023).
  • Fabrizio Romano: Italian football journalist; brought sports content news to Kick.
  • Adin Ross + Donald Trump stream (August 2024): 580,000 live viewers and 2.7 million YouTube views — one of Kick’s most-watched political moments.

F1 sponsorship: Kick secured the naming rights to the Stake F1 team (Sauber) for 2024 and 2025 — significantly raising mainstream brand awareness (Sauber Group official press release, December 2023).

UFC partnership (October 2024): UFC launched an official streaming channel on Kick under a global partnership deal (UFC official, October 25, 2024).

Geographic and demographic profile

(Source: Castr citing Streams Charts; Streams Charts language data)

Language breakdown (Streams Charts, July 20, 2026):

  • English: 22% of platform hours — the most popular language on Kick.
  • Kick has strong multilingual presence: Arabic, Portuguese (Brazilian), Turkish, and Russian communities are disproportionately large compared to Twitch.

Geographic strengths (Castr):

  • Strong in: Brazil, Turkey, Russia, Middle East.
  • Growing in: US, UK, Australia.

Demographics (Castr):

  • Core age: 18–24 — skews younger than Twitch (18–34).
  • Heavily male-dominated.
  • Content mix: gaming, gambling streams, IRL, politics — narrower than Twitch’s diversity.

Content categories (Streams Charts, July 20, 2026):

  • Just Chatting: 27% of total platform hours watched — the most-watched category.
  • Gambling and casino content remains a significant part of Kick’s identity, reflecting its Stake/Easygo ownership.

Controversies and moderation

Kick built its initial identity partly on lighter content moderation versus Twitch — allowing content that Twitch banned, including gambling streams. This attracted both streamers and criticism:

Gambling policy changes: Kick changed its gambling content policy following sustained criticism over harmful content (CDC Gaming, 2025). The platform tightened rules around unlicensed gambling promotion while still permitting regulated casino-affiliated streams.

Jean Pormanove incident (August 2025): A French streamer known as Jean Pormanove died during a Kick livestream on August 19, 2025, after months of documented abuse and humiliation by co-streamers (Le Monde, France Info, BFMTV — French language primary sources). Kick banned all involved co-streamers pending investigation. France’s government announced plans to sue Kick for alleged negligence (The Guardian, August 26, 2025). Kick accused French authorities of politicising the death (BBC, August 28, 2025). Two French streamers were taken into custody in January 2026 (Le Monde English, January 27, 2026). The incident intensified European regulatory scrutiny of livestreaming platforms.

Historical milestones

  • December 2022 — Kick launches; founded by Ed Craven (Ashwood Holdings, 50%) and Bijan Tehrani (50%); operated by Easygo Entertainment / Stake.
  • Early 2023 — Trainwreckstv joins; platform begins signing streamers.
  • June 2023 — xQc signs $100 million non-exclusive deal; Amouranth joins.
  • August 2023 — Bloomberg covers Kick’s “lighter moderation” positioning.
  • December 2023 — Sauber F1 team naming rights deal (Kick Sauber for 2024–2025).
  • August 2024 — Trump stream on Adin Ross: 580,000 live viewers.
  • October 2024 — UFC global streaming partnership launched.
  • October 19, 2025 — All-time peak: 4,600,683 concurrent viewers (Streams Charts).
  • 2025 — 4.5 billion hours watched, up 131% YoY; #4 platform globally.
  • August 2025 — Jean Pormanove dies during livestream; France sues Kick; regulatory crisis.
  • Early 2026 — ~100 million total users; March 2026 strongest month with 500M+ hours.

Sources