Kick statistics 2026: Viewers, streamers & platform facts
Kick reached ~100 million total users and 4.5 billion hours watched — up 131% year-over-year.
Kick launched in December 2022 and has grown into the fourth most-watched livestreaming platform globally, behind YouTube, TikTok, and Twitch. The platform reached approximately 100 million total users and 4.5 billion hours watched in 2025 — a 131% year-over-year increase. Its defining feature: streamers keep 95% of subscription revenue, versus Twitch’s 50%. Its all-time peak concurrent viewers reached 4.6 million on October 19, 2025.
Kick key statistics
- ~100 million — total users as of early 2026.
- 4.5 billion — total hours watched in 2025 — up 131% YoY.
- 500 million+ — hours watched in March 2026 — Kick’s strongest month since October 2025 (Castr).
- 4,600,683 — all-time peak concurrent viewers, October 19, 2025.
- 1.82 million — peak concurrent viewers in the last 30 days as of July 20, 2026.
- 10,955 — live channels active at time of data capture (July 20, 2026).
- 17% — Kick’s share of total platform hours watched across all monitored livestreaming platforms.
- #4 — Kick’s ranking by hours watched among major livestreaming platforms (Q3 2025).
- 95/5 — streamer/platform subscription revenue split (Kick official policy).
- December 2022 — Kick launch date.
Viewership
4.5 billion hours watched in 2025 — 131% year-over-year growth — peak of 4.6 million concurrent
Kick’s viewership progression reflects rapid growth from a near-zero base:
| Period | Hours Watched | Notes |
|---|---|---|
| 2023 | Minimal | Platform launched December 2022 |
| 2024 | ~1.9 billion (est.) | Rapid growth phase |
| 2025 | 4.5 billion | +131% YoY |
| March 2026 | 500M+ (single month) | Strongest month since Oct 2025 |
All-time peak: 4,600,683 concurrent viewers on October 19, 2025 at 03:50 UTC. This was Kick’s highest-ever recorded concurrent audience — driven by specific high-profile streaming events.
Current live viewer context (July 20, 2026):
- Recent 30-day peak: 1.82 million concurrent viewers (July 5, 2026).
- Typical live concurrent viewers at time of writing: approximately 858,250.
- Active live channels: 10,955 (peak this month: 15,179; platform peak: 17,453 on February 21, 2026).
Platform comparison (2026):
| Platform | Monthly Active Users | Notes |
|---|---|---|
| Twitch | ~140 million MAU | Flat since 2023 |
| Kick | ~100 million total users | Rapid growth; different metric |
Note: Kick reports “total users” (registered accounts) rather than MAU. The comparison is not precisely like-for-like.
Revenue model and creator economics
95% subscription revenue to streamers — vs 50% on Twitch
Kick’s headline commercial proposition:
- 95% of subscription revenue goes to the streamer; Kick retains 5%.
- Twitch standard: 50/50 split; Twitch Partner Plus (qualifying streamers): 70/30.
- This means a Kick streamer earning $10,000/month in subscriptions takes home $9,500 vs $5,000 on standard Twitch.
Monetisation requirements (Castr):
- Followers: 250 (vs Twitch affiliate’s 50).
- Stream hours: 30 hours in 30 days.
- Average concurrent viewers: 75 over 30 days.
- Active subscribers: 25.
- Unique chatters: 250.
The higher follower threshold reflects Kick’s attempt to ensure monetised streamers have a meaningful audience before sharing revenue.
Kick’s revenue model: Kick does not carry traditional advertising. The platform is backed by Easygo Entertainment (parent company of Stake, an online casino) and operates primarily on subscription revenue and streamer contract fees.
Streamers and notable deals
xQc signed a $100 million non-exclusive deal with Kick in June 2023
- xQc (Félix Lengyel): $100 million non-exclusive deal, June 2023 — the platform’s marquee signing. Allowed him to continue streaming on both Twitch and Kick.
- Adin Ross + Donald Trump stream (August 2024): 580,000 live viewers and 2.7 million YouTube views — one of Kick’s most-watched political moments.
Geographic and demographic profile
Language breakdown (July 20, 2026):
- English: 22% of platform hours — the most popular language on Kick.
- Kick has strong multilingual presence: Arabic, Portuguese (Brazilian), Turkish, and Russian communities are disproportionately large compared to Twitch.
Geographic strengths (Castr):
- Strong in: Brazil, Turkey, Russia, Middle East.
- Growing in: US, UK, Australia.
Demographics (Castr):
- Core age: 18–24 — skews younger than Twitch (18–34).
- Heavily male-dominated.
- Content mix: gaming, gambling streams, IRL, politics — narrower than Twitch’s diversity.
Content categories (July 20, 2026):
- Just Chatting: 27% of total platform hours watched — the most-watched category.
- Gambling and casino content remains a significant part of Kick’s identity, reflecting its Stake/Easygo ownership.
Historical milestones
- December 2022Kick launches; founded by Ed Craven (Ashwood Holdings, 50%) and Bijan Tehrani (50%); operated by Easygo Entertainment / Stake.
- Early 2023Trainwreckstv joins; platform begins signing streamers.
- June 2023xQc signs $100 million non-exclusive deal; Amouranth joins.
- August 2023Kick’s “lighter moderation” positioning draws mainstream attention.
- December 2023Sauber F1 team naming rights deal (Kick Sauber for 2024–2025).
- August 2024Trump stream on Adin Ross: 580,000 live viewers.
- October 2024UFC global streaming partnership launched.
- October 19, 2025All-time peak: 4,600,683 concurrent viewers.
- 20254.5 billion hours watched, up 131% YoY; #4 platform globally.
- August 2025Jean Pormanove dies during livestream; France sues Kick; regulatory crisis.
- Early 2026~100 million total users; March 2026 strongest month with 500M+ hours.